Suppose you are an owner of a website, online store. Then SEO can help improve your business growth and meet business objectives. SEO is essential because visitors trust Search Engines and like to read the sites that have the top position for the keywords the user is searching for. In this article, I’ll try my best to describe the beginner to advance ultimate SEO guide and step by step guide.
Table of Contents
What is SEO?
SEO stands for “Search Engine Optimization.” It is the process of optimizing a website and getting a notable place on a search engine. For example, Google, Yahoo, Bing, etc., and getting a good number of targeted traffic or visitors. You can attract visitors in the world with the help of SEO.
If you succeed in place your site on the first page, then research shows that websites on the first page in Google receive about 95% of clicks.
SEO also involves tips and tricks to promote the website and make positive changes to your site content. It also designs, making your site more attractive to the search engine. As a result, the search engine will display your websites on top of the search engine result page.
In essence, it is the due process of affecting the visibility of a website or web page or web content in a search engine.
What are the Different Types of SEO? Which is best for you?
There are mainly four types of SEO. All aimed at helping you earn greater visibility in search results. For example, White Hat SEO, Black Hat SEO, Grey Hat SEO, Negative SEO.
But there are Other Essential Types of SEO Presently Established in the Market. Such as On-page and Off-page SEO. Just read the following types and find out the best one for your website. Detailed explanation with an example given below:
White Hat SEO
Generally, it follows search engine rules and policies. It also refers to the perfect usage of optimization techniques, strategies, and tactics that usually focus on a human audience.
White Hat SEO helps increase a website’s position on a Search Engine Result Page (SERP). So it is also called Ethical SEO.
Example of White Hat SEO:
- Writing relevant and useful content which helps your search audience do what they really need to do in the search engine.
- Easy promotion of your content on social media, as a result, it earns links and exposure then soliciting the use of data aggregates to get local business citations.
Features of White Hat SEO:
- Generally, it takes a longer time and costs more as a result.
- Less risk and tends to carry lasting and increase the value over time.
Black Hat SEO
It is the process of using aggressive SEO techniques, tactics, and strategies. It never focuses on the human audience but search engines. So usually, it doesn’t respect and obey the Search Engine Guidelines.
Example of Black Hat SEO:
- Keyword hiding or staffing.
- Plagiarism paid backlinks.
- Cloaking (cloaking means different contents is shown to search engine and human).
- Less and thin material ( less than 300 words per post or page).
- Private blog networks.
Features of Black Hat SEO:
- It takes a shortcut method by going against Google Webmaster Guidelines, so usually less costly.
- Anytime your website or web content will be banned from search results.
- Duplicate contents.
- Invisible text and stuffing keywords.
- Cloaking or redirecting the users to another site or page.
- Links from sites with no relevant content.
Grey Hat SEO
It is the middle position of the two (White and Black SEO). Grey SEO is the practice that remains ill define and ill-advised by the Search Engine Published Guidelines. It can be offensive. It is the process that doesn’t belong to either end of the extreme but belongs to Gray areas of Online Marketing.
So when people using Grey Hat SEO, it means they are manipulating a website’s Search Engine ranking by using improper and unethical means. People who use this method also called Grey Hat Hackers.
Example of Grey Hat SEO:
Clickbait means publishing content whose main target is to attract interest and encourage visitors to click on the link to a particular web page.
Features of Grey Hat SEO:
- Cheating and risky methods.
- If you purchase links, you will receive a penalty.
Using black or grey or both techniques on someone else’s web page or website to cause harm is the practice of using black or grey techniques.
Example of Negative SEO:
- Opposition focuses on creating or building undesirable links to a competitor’s websites.
- Stealing their unique content.
- Publishing, or posting negative reviews.
- Hacking the competitor’s site.
Other Essential Types of SEO Presently Established in the Market.
There are mainly four types of SEO that discussed above elaborately. But there are some other types of essential SEO that currently established and use widely in the web market. Other types of SEO including On-page and Off-page SEO.
On-page SEO (also known as On-site SEO) optimizes web elements on a website to rank higher and get more relevant traffic from Search Engines ( like Google, Yahoo, Bing, MSN). The systematically developed on-page SEO helps users to understand what type of page is about.
So the crucial goal of on-page or on-site SEO can be the mind of trying to make your site or content as easy as possible for both users and search engines.
It emphasizes understanding-
- What a website is about.
- Identifying that web page as appropriate to a search result by particular keywords.
- Finding that web page helpful.
- Useful practical and worthy of ranking well on a SERP(search engine result page).
On-page SEO activities like keywords in the right quantity.The title tag. Meta tags. Meta description. The Header tag. Place in internal links. Page performance. Place in the ALT attributes. Building a customized URL structure. Focus on image SEO and one of the most important for users with quality content.
Let’s take an in-depth look at some On-page SEO tricks to make your site SEO friendly, get enough traffic, and avoid the penalty of Google.
01. A Title Tag with Perfect Keywords:
Your Title Tag of your article is the first and most important factor in On-page SEO. The success and the handsome weight of your article are depended mostly on the closer the keywords of the beginning of your article title tag. Because a concrete On-page SEO strategy starts with selecting the smart and effective title tag for your site content.
This means that for the specific page of your site you have to do some smart, solid, and serious keyword research for your content.
For your perfect title, you have to do some “SERP” research because unbeaten SEO needs a practical approach. Just enter your targeted keywords into Google and focus on what comes up.
This result will show you what the search engine Google thinks for the particular search term. Must examine the first few search results to get a platform for what it is doing well like title, URL, featured snippet, etc.
At the same time most importantly, take a look for any gaps which you can fill up. If you got some gaps or have a question regarding your keywords that are not answered properly in search results.
I think it may be the best opportunity for you to make a unique content that has a good chance in the ranking.
No need to worry about keyword research and SEO Tools because of your help. I finished with some SEO Extensive Keyword Research and Planning Tools at the end of this article. So wait and finished this article carefully.
In your title, you need to make sure that you include a keyword or keyword phrase within the first 10-15 characters.
Or you can begin the title tag with a perfect keyword or keyword phrase that will help much more success.
And always remember and try to keep your title short, sweet, and attractive because users never want to read a title that’s more than 8-10 words long.
02. Add Modifier to your Title:
Adding a modifier for example, “best”, “SEO”, “guide”, “2020” will help you rank in search engine for long-tail versions of your main and targeted keywords. It also helps your page come into view in more significant searches and help Google’s algorithm better recognize and understand what the website about.
So to get the modifiers idea that can be applicable to your targeted keywords, just try by typing those keywords into Google and find the most relevant search results.
03. Wrap Your Title in an <h1>Tag:
The H1 tag means your “headline tag”. In most CMS’s like WordPress, add a mechanically H1 tag to your post title. But some themes override this important setting. So check your site’s internal code to make sure your title gets the H1 tag.
04. Dazzle with your Multimedia:
Reducing the bounce rate and increasing time on site is another important On-page SEO strategy. Make sure eye-catchy images, videos, and diagrams in your site content.
05. Meta Descriptions:
After understanding and completing Title Tag, now it is time to give attention to writing a small piece, concise, and eye-catchy Meta Description. But what really mean Meta Description, and how is it important to On-page SEO?
Succinctly, a Meta description is a small piece and tiny review or summary of a big content-but not more than 300-320 characters in length. Search Engine uses this small summary in search results to help users or readers know what the post means or focus the full article.
So what should you write in Meta description? A Meta description is a review or digests not more than 300-320 characters in length that describe the key point of the main content of a web page.
Keep in mind that you should make sure your most important keywords at least one (1) to two (2) keywords in the Meta description.
06. Images Optimization for On-Page SEO:
You have to make sure your targeted keywords in the image file. For instance, SEO-tips-tricks.png, that your main target keyword is part of your image Alt Text.
This trick is a very simple but important factor for your On-page SEO. It ultimately helps to increase your ranking in search engines.
07. Choose A SEO Friendly, Short, Descriptive URL:
Another important part of a quality On-page SEO approach is Choosing an SEO friendly, short, and descriptive URL ( Uniform Resource Locator). For example, http://www.tipsfu.com, or http://www.tipsfu.com/ top-SEO-tools.
You should not make your URL long for instance- http://www.tipsfu.com/top-SEO-tools-tips-and-tricks-to-rank-your-website-in-google-search-engine. and also avoid an ugly URL. for example, http://www.tipsfu.com/01.02.18/category/articletitle. Because Google algorithm prefers short, descriptive, cleaner, easier URL with 3-5 words. And always make sure that you place your main keywords in the URL.
08.LinkBack To Your Previous/Next Posts:
Make some relevant internal links in your content which will bring back readers to your other interesting post.
Here I mentioned the specific word “relevant”, which means in your post you should link the post that easily matches your present article and also should be interesting.
For example, you are making an article on “health” so within or end of the post, you should make health-related internal links not political or terrible accidents because you already got readers who searching on health info.
Make sure you should include not more than 4-5 internal links in your content with a 1000 words article.
09.Drop Keyword in First 100 Words:
Your targeted keywords should place and appear in the first 100 words in your article. Because the success of a content promotion effort highly depends on the content you have created.
You cannot expect significant results If your article or content is not well enough. Therefore, dropping keywords in your content helps you to reach a better more diverse audience.
You know Google started penalizing mobile unfriendly websites from 2015. So if you want to make your site mobile-friendly, I recommended the Responsive Design site.
Internal links are such links that approach to go from a single page on a Domain to a different page on the same Domain. That means, in the internal links, the main or source domain and the target domain are the same websites.
Html Code Sample
<a href="http://www.tipsfu.com/" title="Keyword Text">Keyword Text</a>
These internal links are very useful because:
- They connect with one page of a website to a different page on the same website.
- Allow users to navigate a site, establish an information hierarchy for the website.
- They help to spread link/page authority and ranking power around the website.
- Make sure adding 2-3 internal links in every post. A great example of the internal link is “Wikipedia”. Just go to Wikipedia and follow the strategy of their internal links.
External links, also called outbound links, simply mean to take you elsewhere. In a broad sense, these type of outbound links helps to direct visitors from your pages to other pages or websites where inbound links or internal links send visitors to other pages on your website.
But outbound links are totally opposite that they send visitors to entirely different websites. That means if another website links to your site, it is considered as an outbound or external links. There are two types of outbound links, for example:
A. Dofollow link: It is the default, normal, and common link in a site. You do not need to add to the code, and do not have to change anything. Make a link in content and it automatically produces a do follow the link. The do-follow link passes on Google Page Rank juice from your webpage to the targeted webpage.
An example of Dofollow Link:
B. Nofollow link: It doesn’t allow search engine bots to follow your content links. They don’t help to boost your page rank, site ranking, and ultimately have so SEO value. It is the method and notices for search engines nor to count the targeted links.
An example of Nofollow Link:
<a href=”http://www.google.com/” rel=”nofollow”>Google</a>
Key Note: Google recently has published that they will still calculate the no-follow link as an external link in terms of the allocation of page rank from someone’s page. Although it also depends on where the no-follow link is dropped.
Dropping a no-follow link at the bottom of the page has the least impact, and dropping at the top of the page, it carries some impact and importance to that site.
13.Social Sharing Buttons:
Social sharing may not play a significant role in ranking your site. But it is true that they create some valuable eyeballs on your content. And you know that the more eyeballs you get, the more likely someone is to link. BrightEdge’s study found that prominent social sharing buttons can easily increase social sharing by 700%!!!
Placing the social share button at the top and bottom of the content is very important. Alert and careful readers will share only after reading the content in detail. Their natural action is to click the share buttons at the bottom.
Alert and educated visitors always want to share valuable content on their social sites. So one of the main benefits of adding social share buttons is to increase traffic to your website.
14.Post Long Content:
Naturally, long content plays a vital role. Long content that more than 2,000 words generally is capable of better performance compares with short content.
Longer content tends to rank significantly higher on Google’s first-page search result. Furthermore, long-form content provides high on several marketing benefits, like- higher online visibility, better link building, more social sharing, and reliable website authority.
15.Boost your Page Speed:
Page speed or page content speed refers to the measurement of how quickly the content of your page loads. Page speed can be described in “page load time” that means the time it takes to fully display the site content.
Make sure your site speed is good enough because MunchWeb found that 75% of users would not visit again to a site that took longer than 4 seconds to load. You can easily evaluate your page speed with the help of Google’s Page Speed Insights.
There are some other important practices to boost your page speed:
- Enable compression.
- Leverage browser caching.
- Improve server response time.
- Reduce redirects.
- Use a content distribution network.
- Optimize images
16.Boost Dwell Time:
In fact, most of the SEO learners don’t know what Dwell Time factor is? Dwell Time is really a misunderstood and confusing metric in SEO. Google uses 200+ ranking factors in which Dwell Time is one of those factors.
Many questions are roaming in online like “how is it measured? Is it really a ranking factor? And if so, how to utilize in SEO?
So what is Dwell Time? Simply it is the amount of time that passes between the time you click a search result and consequently return back to the SERPs (Search Engine Result Page).
If someone knocks the back button instantly after landing your page that focuses the sign of low-quality page. So Google uses “Dwell Time” to size up your content quality. If you want to increase your average Dwell Time, keep writing a long, engaging content that helps to keep people reading.
Off-page” SEO also called Off-site SEO is the set of actions that are taken to the other site or outside of your own sites (like Social share, forum posting, directory submission, bookmarking, etc) with the purpose to increase the ranking in search engine result page (SERPs).
The main purpose is to promote the site through the web. It shows search crawlers that a site is crucial and important.
It also helps search engines observe that a page in a site is a good search result because the brand and the brand are popular and trustworthy.
The most important off-page SEO factor is the good number and quality of backlinks to your web page or website. Backlinks occur when other sites link back to your site.
Here are some good examples of ways through which you can easily build links to your site are:
- Creating unique and interesting content that users desire to link to because they feel the worth of your content.
- Sharing to social media that easily generate links.
- Submitting your guest posts or guest blog to some industry websites.
- Joining review sites as well as some directory sites (Don’t make many backlinks in directory sites).
- Answering the queries of targeted users or consumers.
- Commenting on the post to make/build engagement.
Guest blogging is a process used by the holder of blogs to increase traffic to their sites. It offers to write an article or content for others. When you write a guest blog post to other websites, be sure to request a link to your own site.
Guest blogging is one of the best useful and effective Off-page tricks in SEO because it helps with both for building the links and reputation.
Guest blogging can help you by following ways:
- Get more Quality Traffic.
- Build Domain and Search Engine Authority.
- Build Online Influence.
- It Helps Develop Your Authority.
- Build Your Portfolio and Credibility.
- Improve Writing.
- Increase Experience, Exposure and Brand Awareness.
- Build Subscriber Base.
- Know What Others Think of You.
- It Helps You Build Your Social Media Profile.
Directory submission can be a strong driver of traffic in your site where many people now think that it becomes an old fashion and useless.
Yes, you are suggested and alarmed that you should not do that too much. Google, Yahoo directory, Alltop.com and best and top directories are your best bet.
03.Social Book Marking:
Social bookmarking is an online-based service that allows visitors/users to add, edit, explain and also share bookmarking of website content or documents. Many online social bookmarking services have launched since 1996 like Delicious (2003).
The web page or page link that is bookmarked at social bookmarking sites is considered as a really quality backlink in the search engine’s eye. As we know that the quality backlinks easily helps your page indexed fast and increase traffic and Google Page Rank. As a result, many SEO professionals practice social bookmarking.
How do you do the social bookmarking process?
- Select a site. ( For example Reddit, Digg, StumbleUpon, etc).
- Upload your bookmarks and links.
- Link to social media.
- Create effective and useful tags.
- Download the extension.
- Use social bookmarking for Search Engine Optimization.
04.Social Media Marketing:
You know that social media can help to get more people to your site. But still, you struggling to crack and break the code on how to increase traffic through social media.
So below, I’ve compiled five useful and effective ways through which you can get your social media channels to drive more and more visitors.
- Make sure your site’s URL is visible.
- Share your posts.
- Refer people to your site.
- Use a call to action.
- Optimize Your Social Profiles.
05.Forum Creation and Posting:
A forum is an online community in which users or visitors read and post of common interest. Forums are effective and useful for anyone doing business online.
So it is very important to read the terms and conditions of each particular forum.
8 Step Guide For Forum Marketing Success:
- Selecting Forums And Signing Up.
- Filling Out Your Profile & Signature.
- The Introduction.
- Adding Value.
- Avoiding Spam.
- Building Up Feedback.
- Offer Something Spectacular.
- Keep In Touch.
Off-page SEO tricks are not only the methods that just progress your search rankings but also to monitor and measure the effectiveness of your approach.
You should always use an off-page SEO strategy to examine your links and reputation to see how your online authority is improving and changing.
For reporting and monitoring of your website, You can use Alexa’s Site Audit Tool. Because Alexa’s tools perform a scan of your website once a month and give a report on the status of your Off-page SEO factors.
Some Best SEO Tools that SEO Experts Always Use.
- Ahrefs: SEO Keyword Tool.
- Moz: SEO Software.
- SEMRush: Marketing SEO Tools.
- SpyFu: Free SEO Tools.
- KWFinder: SEO Keyword Tool.
- Majestic: Marketing SEO Tools.
- SEOQuake: Free SEO Tools.
- Siteliner: SEO Analysis Tool.
- Fat Rank: SEO Tools.
- Answer The Public: Free SEO Tools.
- Keywords Everywhere: SEO Keyword Tool.
- Screaming Frog: SEO Tools Online.
- CORA: Advanced SEO Tools.
So Why Does Your Website Need SEO?
The majority of internet traffic is driven by the most important business search engines, Google, Bing, and Yahoo! Though social media and traffic will generate visits to your website.
But search engines are the first technique of navigation for many web users.
This is often true whether or not your website provides content, services, products, info, or simply concerning anything.
Search engines are distinctive in that they supply targeted traffic—people searching for what you supply. Search engines square refer to the highways that generate this happen.
If search engines cannot realize your website, or you forget to add your content to their databases. You miss out on unbelievable opportunities to drive traffic to your website.
Search queries—the words that users type into the search box—carry surprising worth. Experience has shown that traffic of the search engine will create/break the success of an organization.
Targeted traffic to a website will give promotion, revenue, and exposure like no different channel of promoting. Finance in SEO will have an exceptional rate of comeback compared to different sorts of promoting and promotion.
Do your prep and perceive what reasonably content your potential customers are searching for. Produce a good website, produce content individuals want and create it simple for them to share it. Do that and you will begin to check your website traffic increase?
The efficient and professional use of the content is important to create a positive understanding for the users/visitors.
Preferably visitors get what they are looking on the internet for quickly.
Your SEO efforts rely on your experience for which you’re creating for your target persona. So great SEO needs great content on your site.
The main body of your page should not under 300 words. It will be better if you manage a minimum of 1000 words or more on the topic. Your page will be a healthy shape.
So you have to understand the Google Penguin and other Algorithm Updates which were not mainly targeting search results. And you should always use White-Hat link building strategies to develop your off-page optimization.
You always have to remember that search engine optimization is not a hit-and-run marketing approach. Rather you should go with it knowing that the efforts you provide today will surely pay off in the future.
Finally increasing the search engine rank of your site and also leading you to the achievement that you desire.